Posted on March 31, 2013

Loni Stark is Senior Director, Strategy & Product Marketing at Adobe. In her role, Loni oversees global product positioning, and go-to-market strategy and operations for Adobe’s digital experience management business.

Under Loni’s guidance at Adobe, her team has achieved high double-digit revenue growth over the last 5 years after the $240M acquisition of Day Software and established the solution as a key pillar in Adobe’s $1B+ digital marketing business. The solution, Adobe Experience Manager, has helped hundreds of brands–including Hyatt, GM, and Travelocity–transform their online presence and is recognized as a leader by analysts including Gartner and Forrester.

Loni is also co-founder of Stark Insider, a website with over half a million readers a year, where she writes and hosts a video series on her affinity for tech, arts and Napa.

She is also on the Editorial Advisory Board of Direct Marketing News and a mentor to enterprise-focused start-ups at Alchemist Accelerator.

In 2013 she was named one of Direct Marketing News’ Top 40 under 40. In 2015, she was recognized as a Silicon Valley Business Journal Top 40 under 40.

With over 17 years of experience, Loni is a leading expert on how organizations build relevant brands and drive sustained revenue through innovation. Loni is passionate about how technology impacts business and creativity.


Loni Stark with Silicon Valley Business Journal publisher Malcolm Bordelon after accepting 2015 Top 40 Under 40 award.

Loni moved to Silicon Valley from Toronto, Canada in 2000 for the opportunity to work as an engineer on Adobe’s first online collaboration service for creative professionals, after passing on ten job offers closer to home. She was attracted to Adobe because it merged creativity and technology. What other software company at the time had Venus de Milo on its box art?

When businesses started to move from paper to digital, she became one of the earliest product managers for Adobe’s entree into the enterprise market. Loni defined the first version of an electronic forms and document solution with strategic technology partners including IBM, EMC (Documentum) and Oracle (Siebel) and system integrators like Accenture and Deloitte. Loni then led a team to establish industry solutions and marketing across financial services, public sector, life sciences and manufacturing combining Adobe’s entire product portfolio with those through the $3.4B Macromedia acquisition. During the US healthcare reform in 2009, she defined the Adobe strategy to address the opportunity.

As the digital transformation expanded into how businesses interact with customers, she worked on a core team with Geoffrey Moore (best-selling author, Managing Director at TCG Advisors and a venture partner at MDV) to define Adobe’s strategy and offering. Loni and her product marketing team then led the launch of Adobe’s first customer experience management platform.

In 2015, Loni was selected as one of 39 senior leaders to participate in the Leading@Adobe senior leaders program in partnership with Haas School of Business, University of Berkeley.

Before Adobe, Loni worked as a software engineer at Nortel Networks during the telecommunications boom. She still sometimes gets nostalgic about designing data structures, handling her own garbage collection and writing code to fit onto less memory than is now in an Apple iPhone.

Loni Stark in Beijing China speaking on the 5 trends impacting innovations in digital experience.

Loni Stark in Beijing China speaking on the 5 trends impacting innovations in digital experience.

Stark Insider
The website, Stark Insider, was born from the shared interests of Loni and her husband Clinton Stark for technology, theater, wine and food–all things west coast®.

Launched in 2009, the website has steadily grown to half a million readers a year and has over 1 million YouTube video channel views. Stark Insider is one of the top three authorities for Bay Area theater along with San Francisco Chronicle and the Mercury News.

Loni has interviewed creative thinkers and doers such as Apple co-founder Steve Wozniak, Mad Men actor Vincent Kartheiser, singer/songwriter Brian McKnight, and Clos Pegase wine proprietor Jan Shrem. She is always up to the challenge to try something new including doing flips on the set of Cavalia or climbing a rock wall with a cast member of Cirque du Soleil. She holds great pride that her “Easy as Pie Apple Pie” recipe garnered a mention on Huffington Post.

Stark Insider provides an original, first-hand perspective on technology and culture that’s approachable by making it “twice as fun, but only half as smart”.

Loni Stark, co-founder of Stark Insider, interviews Colbie Caillat in Napa just before her concert.

Loni Stark, co-founder of Stark Insider, interviews Colbie Caillat in Napa just before her concert.

Loni credits her early education to her parents who always had the basement brimming with art supplies and widgets that she could use to create and experiment. Admittedly, she did almost clog up the entire plumbing of her childhood home with plaster of paris when the mold she built had a leak. Thank goodness for the invention of p-traps.

She holds a Masters in Management Science & Engineering from Stanford University, and studied innovation leadership at Harvard University Kennedy School of Government. Loni earned her Bachelors in Arts & Science, with a major in Computer Science and minor in Economics from McMaster University.

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